As lululemon’s brand evolved, so did the need for our studio photography to reflect that progression. I led a comprehensive creative reset—redefining styling, lighting, casting, and post-production to better align with future product lines. The work focused on balancing product precision with styling inspiration, while establishing a refined visual language centered on true-to-life color, fabric texture, and fit. With tens of thousands of products photographed annually, the goal was not just to refresh visuals, but to reestablish a visual identity that reflected lululemon’s evolving brand and long-term vision.