2024
Breezethrough
2024
Breezethrough
(Role)
(Role)
Art Direction
Art Direction
,
,
Visual Language
Visual Language
,
,
(Year)
(Year)
2024
2024
(Partners)
(Partners)
Photographer: Ward & Kweskin
Photographer: Ward & Kweskin
(Intent)
(Intent)
A new innovation for the brand, Breezethrough was designed to help the body maintain a sense of equilibrium as external temperatures climbed. The creative concept offered a subtle nod to this thermoregulating effect with a rich environment and lighting setup —evoking the feeling of staying composed, calm, and unaffected in warm, low-intensity environments. The work aimed to translate this quiet power into a visual and tonal language that felt intuitive and elevated. This work saw global usage across retail and digital spaces for the brand.
A new innovation for the brand, Breezethrough was designed to help the body maintain a sense of equilibrium as external temperatures climbed. The creative concept offered a subtle nod to this thermoregulating effect with a rich environment and lighting setup —evoking the feeling of staying composed, calm, and unaffected in warm, low-intensity environments. The work aimed to translate this quiet power into a visual and tonal language that felt intuitive and elevated. This work saw global usage across retail and digital spaces for the brand.

















