2024

Breezethrough

2024

Breezethrough

(Role)

(Role)

Art Direction

Art Direction

,

,

Visual Language

Visual Language

,

,

(Year)

(Year)

2024

2024

(Partners)

(Partners)

Photographer: Ward & Kweskin

Photographer: Ward & Kweskin

DP:Tyler Weinberger

DP:Tyler Weinberger

(Intent)

(Intent)

A new innovation for the brand, Breezethrough was designed to help the body maintain a sense of equilibrium as external temperatures climbed. The creative concept offered a subtle nod to this thermoregulating effect with a rich environment and lighting setup evoking the feeling of staying composed, calm, and unaffected in warm, low-intensity environments. The work aimed to translate this quiet power into a visual and tonal language that felt intuitive and elevated. This work saw global usage across retail and digital spaces for the brand.

A new innovation for the brand, Breezethrough was designed to help the body maintain a sense of equilibrium as external temperatures climbed. The creative concept offered a subtle nod to this thermoregulating effect with a rich environment and lighting setup —evoking the feeling of staying composed, calm, and unaffected in warm, low-intensity environments. The work aimed to translate this quiet power into a visual and tonal language that felt intuitive and elevated. This work saw global usage across retail and digital spaces for the brand.

More Projects

Brand Building Together

Brand Building Together