2024

Breezethrough

2024

Breezethrough

(Role)

(Role)

Art Direction

Art Direction

,

,

Visual Language

Visual Language

,

,

(Year)

(Year)

2024

2024

(Partners)

(Partners)

Photographer: Ward & Kweskin

Photographer: Ward & Kweskin

(Intent)

(Intent)

A new innovation for the brand, Breezethrough was designed to help the body maintain a sense of equilibrium as external temperatures climbed. The creative concept offered a subtle nod to this thermoregulating effect with a rich environment and lighting setup evoking the feeling of staying composed, calm, and unaffected in warm, low-intensity environments. The work aimed to translate this quiet power into a visual and tonal language that felt intuitive and elevated. This work saw global usage across retail and digital spaces for the brand.

A new innovation for the brand, Breezethrough was designed to help the body maintain a sense of equilibrium as external temperatures climbed. The creative concept offered a subtle nod to this thermoregulating effect with a rich environment and lighting setup —evoking the feeling of staying composed, calm, and unaffected in warm, low-intensity environments. The work aimed to translate this quiet power into a visual and tonal language that felt intuitive and elevated. This work saw global usage across retail and digital spaces for the brand.

More Projects

Brand Building Together

Brand Building Together

Brand Building Together