This project was a focused extension of the Casual Campaign—designed to test how a distinct, yet aligned, aesthetic could be applied to a digital showcase of six unique product silhouettes. The creative direction echoed the tone of the larger lifestyle work while adapting it for a tighter, product-specific execution. With a refined and intentional approach, we developed a flexible suite of assets that could live across both marketing and site-based informative placements. The result balanced brand elevation with utility, bringing clarity and cohesion to a key category within the casual portfolio.