SLNSH marked the first season of lululemon’s collaboration with London-based designer Saul Nash, blending his heritage in dance and fashion with lululemon’s technical innovation. The collection explored the fluidity between performance and lifestyle, resulting in garments designed to move seamlessly through both worlds. Creatively, the campaign was built around the duality of doing and dreaming—featuring dynamic outdoor movement alongside quiet, intentional in-studio moments. Launched across digital, social, PR, and in-store platforms, the work established the visual language for what would become a two-year creative partnership.