Wundermost marked the launch of a new line of underpinnings, with a campaign designed to translate the softness and femininity of the product into imagery that carried an intended sense of tension. Styling leaned into inspired layering and intimate body language, while the set design played a crucial role in shaping the tone. Shot against the harsh, textured backdrop of a coastal environment, the softness of the fabric was placed in direct contrast with its surroundings. Carefully placed hits of bright green introduced an unexpected tension that cut through the muted palette and reinforced the dynamic between strength and delicacy at the heart of the collection.